Why Content Creator?
It is almost amazing and astonishing how much Instagram has grown over the past few years from a little photo-sharing platform to now a place where creators can connect, learn from each other and work with so many different brands, big and small. In high school, I was too busy worrying about where I wanted to go to college to take advantage of what Instagram had to offer! It was the summer of freshman year when I finally decided to try out the platform and I am SO HAPPY to say that I have met tons of cool people, got to work with so many interesting brands and Instagram challenges me day in and day out to create the BEST content I possibly can!!
Of course, I definitely dabble in other platforms! I have my blog, Charm in the Mundane, a Facebook page which I hope to do more with in the future and a Pinterest where I always pin things for future reference + inspiration! I am never someone to put ALL my eggs in one basket, and it breaks my heart to see other bloggers' accounts hacked and held for ransom! Will definitely write an article about how to keep your Instagram safe in a few! But actually going back to Instagram, a lot of people call people like us social media influencers...and this is kind of where I start to feel a bit uncomfortable.
Now, don't get me wrong, I don't have a problem with being called a social media influencer but I just think that label is far too broad! When people think of social media influencers, they think of people who pose with some kind of mass product in some sort of suggestive clothing. To get some ideas for this article, I scoured Facebook and Yahoo comments to see what people thought of women on Instagram, and the comments ranged from demeaning to downright misogynistic. Social media has become a big part of a lot of people's lives, but there are still so many people who don't understand it, and I just don't feel like social media influencer does a good job of explaining what we all do!
I work with brands. Does that mean I am THAT kind of social media influencer? What about the people who are focused on content and building a community around their account? I have recently pivoted from trying to do affiliate marketing (yes, this is why you see so many posts about Nordstrom!) to try to engage more with my local community! I believe I am in such a unique position where I can talk about life through the lens of Tampa Bay and Philadelphia, from more suburban, chill life to the city's hustle and bustle! If I choose to pay so much attention to what I am ACTUALLY offering my followers besides just products, then I don't think the word social media influencer is ENOUGH!
I think there is something to be said about people who create content for the sake of creating content! Those people are who I aspire to be! There are connections to be made through the platform, people to help out whether you are talking about a new skincare product or trying to help people find a job that they will ACTUALLY like! (people are recruiting way too early HAHA) Point is, I like being called a content creator because what that means is I am doing so much more than just trying to sell product! I am actually trying to create meaning, help out local businesses and bring people together! After all, that is what Instagram is ultimately all about! Creating community :)
I want people to know ME for ME. Me the person who is often so wordy that it takes a while to actually get what she is saying. Me the person who has always loved creative things, who planned out this whole unfinished novel series in middle school, loves to go out into the city and take pictures and talk to strangers! Me the person who is always trying to get people out of their comfort zone because it took college for her to really find herself! (and we will continue to as we grow older!)
Until next time,
Charm in the Mundane :)