Lips Are All the Rage


I don't know when men became experts on how much makeup a woman should have on, but really all you have to do is shut out the noise. 

In the spirit of the movie I am promoting, Darkest Hour, a biopic about Winston Churchill, let's talk a bit about lipstick during wartime! Ladies were always encouraged to look their best in the face of mass dread and chaos. Lipstick was easily a symbolic defiance against the Nazi regime which was anti-cosmetics because it supposedly took away from natural beauty (sound familiar ladies?). 

A tube of lipstick became a sign of empowerment. A memo from the Ministry of Supply duly noted that makeup was as important to women as tobacco was to men. Women back then as they still do today saw makeup as a form of self-expression, their face turned into a canvas where they can experiment with as many different looks and colors as they wanted. And who judged them? Only the enemies of Britain did really. 

Of course, naturally, Britain had converted both its political and economic structure to a state of total war as in every possible resource was devoted to the war effort. Major cosmetics brands were essentially hung out to dry, and scarcity ran rampant. Beauty was a duty, but how could these women manage to salvage any lipstick? 

While women continued to scrape the bottom of their tubes, many started to turn towards beetroot. Beetroot was perfect for adding that pop of color to the lips, a nice, deep red-purplish hue that really showed the ladies had it together. 

That is exactly what I try to replicate in my promotional photos! The Laqa Cloud Lips collection in the color Storm from November's Boxycharm does the trick! It sets the same historical scene, and honestly does make me feel pretty confident. 

The ladies had their lipsticks back then, and they still do now. Do not let anyone tell you what you should put on your faces. Remember boldness and glamour were the prizes of the Brits! Let it be yours!